Brand Guidelines

Scrocchiarella® is a unique product brand, with a strong and recognizable identity.

To best enhance it in every channel – from point of sale to menu, from packaging to communication – we have defined clear and complete Brand Guidelines which must be followed by our customers when any communication is made about this product.

Inside the document authorised users/customers will find logos, colors, fonts, photographic materials and tone of voice, to communicate Scrocchiarella® correctly, consistently and effectively.

We would have SCROCCHIARELLA® in bold or italics or upper case (as well as the ®) throughout to really emphasise it is a brand not a generic term but always good to see the ® in use.

The WHY

These guidelines cover the basic elements that make up the Scrocchiarella® identity. Please read them carefully and be sure to refer to them regularly. This will help you get to know the brand better and ensure the way we present ourselves is professional, consistent and distinctive.

  • Professional

    Each time we use our logo, we send a message about the quality of our products and services as well as the value we place on our organization and ourselves.

  • Consistent

    Whenever and wherever people encounter AB Mauri and the Scrocchiarella® brand, we want to create a clear and coherent impression.

  • Distintctive

    For maximum impact, our communications should convey a bold visual identity.

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